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Who Are We?

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The Setaro family began emigrating to Red Bank, NJ in 1888 and operated a safe house for early Italian travelers and bootleggers! For more than 130 years this family from Sassano, Italy has called this place home. Now with the safehouse owned by the 5th generation of  Setaros in Red Bank, cousins Douglas Booton and Anthony Setaro are using modern media and cutting-edge production technology to not just tell their own story, but to help anyone who wishes to bring their business into this modern age of immersive experiences.

Setaro House was built in 1901 by Thomas Quigley and offered daily and weekly short-term rentals for workers at Eisner's factory. The original BnB of Red Bank if you will ;)


Though the earliest recording of the name Setaro in text dates back to the 1300's when King Roberto gave them land in Amalfi, our family line can be traced back to Sassano Italy in the 1600's! From 300 year old fig trees in the backyard to the safe house, omens, and secrets, the Setaro name is steeped with lore and intrigue.

Figs in Red Bank
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